Allunox
Allunox
Allunox has been manufacturing architectural aluminum products trusted by Quebec builders for over 50 years. When they needed a digital presence worthy of their craftsmanship, Netfolie designed and developed a bilingual, high-performance website that puts their catalogue, projects, and expertise front and centre — built on Webflow, engineered for conversion.
Context
THE CHALLENGE
Allunox operates at the intersection of design and construction — a specialized audience that includes builders, contractors, architects, and distributors across Greater Montreal, Laval, the North Shore, the South Shore, the Laurentians, and Lanaudière. Their existing digital presence did not reflect the quality of their products, nor the breadth of their project portfolio — which spans over 40,000 delivered projects. The challenge: build a platform that could showcase a complex product catalogue across six product families, speak equally to residential buyers and commercial contractors, function fluently in both English and French, and support a growing distributor network program — all while feeling as refined as the products themselves.
Our approach
A FRESH DIGITAL FLAVOUR
Netfolie led the project end-to-end: from site architecture and content strategy through to design, development, and launch. We structured the site around three core user journeys — product discovery, project inspiration, and business enquiry — ensuring that every visitor type could find their way efficiently. The product catalogue was built to support Allunox's full line: railings, posts and columns, intimacy panels, steps and stringers, structural flooring, and accessories — each available in multiple finishes including White, Black, Canyon Clay, Commercial Brown, Metallic Gray, and Slate. Dynamic filtering and interactive 3D product animations give users a tactile sense of the product before they ever pick up the phone. The project portfolio was treated as a trust-building engine. Real completed projects — Skyblu, Vallea, Citizia, Radio 2, Le 111, Westpark, and dozens more — are presented with architectural photography and linked back to the specific products used, creating a closed loop between inspiration and specification. A bilingual architecture (EN/FR) was implemented from the ground up, not as an afterthought — respecting Allunox's dual-market positioning in Quebec's construction industry.
What We Delivered
THE RESULT
Allunox launched with a digital presence that finally matches the standard of their products — a site that instills confidence in builders, earns the attention of architects, and converts curious visitors into qualified leads. The catalogue and portfolio now work together as a true sales tool, giving Allunox's team a platform they can stand behind in every client conversation.
their
opinion
"We've been in this business for over 50 years, and our products speak for themselves on any construction site in Quebec. What we needed was a website that could do the same thing online. Netfolie took the time to understand what we build, who we build it for, and how we work — and they delivered a platform that reflects that. The catalogue, the project portfolio, the bilingual experience — everything is exactly what we wanted. We're proud to show it to our clients."
